.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness label has onboarded Indian cricketer KL Rahul as a brand name emissary and a real estate investor in the firm, it shared with ETRetail.Without revealing the precise portion of risk the cricketer has taken, the firm stated it is a significant as well as critical investment.This cooperation strives to make use of KL's astounding appeal, especially amongst young people and fitness enthusiasts, to broaden Boldfit's dip untrained markets and also demographics across India.Sharing concerning the brand's development programs, Pallav Bihani, creator and chief executive officer of the firm claimed, "Our team are actually going all-in on increasing our activewear and shoes groups, which are set to redefine the physical fitness market. These segments are our potential growth engines." Presently, fitness as well as doing yoga accessories steer most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label achieved a revenue of Rs 73 crore. With key projects and also this alliance, the label strives to reach out to an income of Rs 500 crore through FY26. Established in 2018, it presently serves over 1 crore clients each year as well as intends to broaden this reach to 5 crore using this relationship. Additionally, it is boosting its source establishment framework to guarantee prompt distribution and regular product availability.Looking ahead, the D2C startup anticipates a spurt in online website traffic, social media interaction, and greater purchases throughout our crown jewel types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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