Columns

Parag Milk Foods expands whey healthy protein line with Rs 300 cr financial investment eyes 25% market portion through FY28, ET Retail

.Akshali Shah, Manager Director, Parag Milk FoodsNew Delhi: Parag Milk Foods has actually grown its own whey protein series under the Avvatar label, along with a focus on customization of the items for the individuals as aspect of its brand new marketing strategy, Akshali Shah, corporate supervisor at Parag Milk Foods said in a conversation along with ETRetail.With this development and also requirements of the classification developing at a 30-35 per-cent CAGR, it intends to accomplish a 20-25 per cent market share in this type through 2027-28. The company has actually presently established its whey healthy protein manufacturing resource in Pune, Maharashtra which provides it a competitive edge and strengthens its market job, Shah shared.The provider has spent about Rs 300 crore in establishing and also growing its own whey healthy protein production capability.The whey healthy protein classification, which presently assists 7 percent to Parag's overall profits, is actually anticipated to support 15 percent in the upcoming 3-4 years. Currently, concerning one-third of the company's whey protein purchases arise from e-commerce platforms, providing it a nationwide reach.To provide for the youth as well as gym-goers and also additional maximize the expanding requirement, Parag Dairy Foods prepares to distribute its own items via modern trade outlets, specialized whey protein shops, as well as online stations, making sure omnichannel availability.This vigorous growth target is actually additionally supported by the business's influencer-driven marketing initiatives and its strong circulation network, which includes over 35 depots as well as a tough presence in both conventional and also electronic retail.As per the provider's Q1 FY25 regulatory update, the organization has a system of ~ 6200 representatives and also 682 very stores. It likewise possesses an existence in 4.6 lakh retail touch points as well as targets to reach 13-15 lakh contact aspects through 2027E.
Published On Sep 30, 2024 at 09:52 AM IST.




Join the area of 2M+ field specialists.Sign up for our e-newsletter to get latest insights &amp evaluation.


Install ETRetail Application.Get Realtime updates.Save your preferred write-ups.


Browse to download App.